Denham recently opened a new store in Shoreditch, London and we received a few photos via e-mail yesterday. The store is only the brand’s third store worldwide and this is their first brick and mortar base within the UK. Denham is a label built on experimentation and resourceful innovation. The brand represent’s Jason Denham’s most fully realised personal vision and demonstrates his modest and sincere resolve to resist compromise. In our experience, the brand stands for both quality and utility and is adding to the tradition of iconic garments by challenging conventions.
The new London store is a beautiful example of whitespace and minimalism, but still manages to keep the focus on product. It includes a repair and alteration desk and a wholesale showroom. Make sure you pay them a visit if you’re in the area, or visit their equally impressive new website at www.denhamthejeanmaker.com.