Edwin has long been a brand we admire and we like to keep up with what the guys over there are up to as much as possible. This week we finally managed to get a better look at the pieces which should be hitting stockists soon.
‘Americana’ is one of the first words to mind when overlooking the Autumn/Winter 2010 collection and many pieces are steeped in influences from America’s colourful past. Edwin looked specifically to the ‘accidental freedom’ experienced by the late sixties, post-Vietnam generation and focus particularly on travel and escapism. Overall collection styling represents the emotions and physical experiences gained through both adventure and a ‘work hard, play hard’ hedonistic mentality.
Edwin have infected their denim washes using dust, dirt, grit, beer and blood, giving a genuine ‘lived in’ feel to the jeans and a 11.25oz denim with a grey listed selvedge have been developed exclusively for this collection. More details on current washes including Hobo, Nomad and Oiler can be found on their website.
Clothing is heavy and utilitarian, representing the protective layer needed when living life alone on the road and on the edge. The US heritage influences are also heavily apparent in the outerwear with deck jacket silhouettes and leather bomber jackets topping the bill. These pieces pay homage to the true fabrics and the spirit of mid-west America and historical workwear. Along with the main collection, Edwin have also been working on a shirting collaboration with Pendleton Woolen Mills which should be hitting stores toward the end of September. For more information, be sure to visit www.edwin-europe.com.