Edwin have released their Fall/Winter 2011 Lookbook showcasing a well put together collection and celebrating 50 years of premium quality jeans manufacture. Edwin FW11 utilises many exclusively developed fabrics from both Japan and Europe.
Following the Second World War, the American occupation forces remaining in Japan helped to introduce denim ‘jeans’ culture, which would grow to become a global cultural phenomenon. In 1947, Tsunemi Yonehachi Shoten was established as a U.S Military Surplus clothing store in the Nippori district of Tokyo. The store was a family business, and was to be the starting point for the EDWIN brand, as we know it today.
Founded in 1961, 2011 celebrates the 50th year of Edwin jeans manufacture. The first ever jean was the 16oz ’359BF’ Rainbow Selvedge, famously reputed to stand by itself due to the heavy, rigid fabric. The Rainbow Selvedge is still used today, although currently produced exclusively in Japan and no longer in the US as with the first jean.
To mark this incredible half century, Edwin offer a collection of pieces, both in denim and ready to wear, encompassing the inspiration upon which the brand was founded: US ex-military surplus and early to mid 20th century American workwear. All pieces have been carefully re-worked, providing a vintage aesthetic and detailing yet offering both authenticity and modernised utility.
The new collection will be available at Denim Geek in the next few weeks.