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Edwin Jeans: I.D.W.P. SS12 Collection

Edwin released another great video this week giving us a better look at Spring/Summer 2012: I.D.W.P, a collection inspired by individuals living their lives in Edwin. Personal life experiences are etched into the grains of the fabric from wearing the denim as a functional garment.

The season has a highway aesthetic and this video illustrates a few highlights of what looks to be a carefully put together mix of fabric, function and form. Pieces are vintage inspired, sourced over time and influenced from the world of film and music. Denim sourcing remains in Japan and Europe in collaboration with premium quality mills and many fabrics have been designed, spun and woven exclusively for Edwin.

Washes remain both subtle and natural as Edwin have adopted a ‘real life’ wearing philosophy for this collection. On top of that, a trio of new recruits have joined the denim ranks. The ED-A1, a light Organic denim in a classic tapered fit, the trusted ED-55 in Japanese Selvage and the slim ED80 in high-grade stretch twill.

Shirting is constructed to be lived in, created in collaboration with a premium French mill. They are featured in a variety of checks and horizontal stripes, offset by crisp, light poplins in military tones. Classic western and work shirts are also offered in European and Japanese lightweight denim and chambrays, designed to be reliable classics. Knitwear is put together using a multitude of yarns in various weights, constructions and colours. Tough motor cross polo style sweats, classic loop back crews and heavy duty indigo deck jackets all accompany lighter weight slub tee shirts in both printed and pocket styles.

Motorcycle references pepper the collection, mainly due to the culture on the streets of Tokyo. The collection captures a sense of freedom and of sharing with others the same need for flight and independence.

The true spirit of Edwin Jeans is created by the person living in them, making everyday count with yesterdays memoires etched into the rich indigo fabric.

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