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Edwin Spring/Summer 2012 Preview

A few weeks ago Denim Hunter got a sneak preview of the Edwin Spring/Summer 2012 Collection. Entitled ‘A Story of Friendship & Freedom’, the collection is inspired by individuals living their lives in Edwin with personal life experiences etched into the grain of the fabrics. To ascertain the season’s highway aesthetic is to dissect the look and feel of the Edwin motorcycle fraternity ‘Sons of Summer’. Motorcycle references pepper the garments, partly due to the culture for customisation on the streets Edwin’s home city; Tokyo and simply down to the feelings one experiences riding a motorcycle with friends. Customisation of ones own motorcycle parallels breaking in ones own denims…unique in spirit.

The ED range one again expands for SS12 with a trio of new styles added: The EDA1 – a light organic denim is used for this classic tapered fit with minimal external detailing offered exclusively in its 11oz rigid state. The trusted ED55 is offered for the first time in Japanese Red Listed Selvage denim and the slim ED80 five pocket denim style is reinterpreted offering the ‘ED80 Chino’ pant in high-grade stretch twill.

The collection will be available in stores early next year. Until then, check out and shop Edwin FW11 at Denim Geek.

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