Brandon Svarc and his team of denim experts are some of the most passionate people in the denim industry. Dedicated to breaking the traditional barriers surrounding denim production, quality and innovation, Naked & Famous Denim recently debuted their Scratch-n-Sniff Raspberry Scented Denim for Spring/Summer 2012. Having initially made waves with the introduction of its Glow in the Dark Selvedge denim, the latest foray is into a scented denim in their WeirdGuy fit. The rich 12oz indigo denim is infused with an aroma of raspberry that is released upon contact and augmented by the inclusion of a red-colored leather waist patch. Addmitedly not for everyone, scented denim is nonetheless a creative and untapped niche that Naked & Famous are more than happy to fill. You can grab yourself a pair now from the store.