Still Good is a young fashion brand by Clément Taverniti. Hailing from Paris, the label was launched in 2010 with an award-winning range of t-shirts. Fast forward to 2012 and the label has expanded into a larger, diverse collection.
Creator Clément Taverniti grew up in fashion, watching his father run a sucessful international brand after developing a revolutionary fading process. His sensitivity for fashion soon became a passion and he studied fashion marketing at ESMOD Paris before working for a number of companies including Dries Van Noten, Ralph Lauren and Kitsune. When the time was right and pushed by the desire to launch a clothing line, Clément started creating his own brand under the Still Good moniker, referring to a tag line from one of his father’s advertising campaigns.
The Spring/Summer 2012 Collection includes a mixture of more traditional clothing and modern geometric styles with fabrics carefully sourced from both France and Japan. The collection includes knitwear, selvedge denim jeans, printed tees and a casual footwear collaboration with Spring Court. Inspirations are taken from brands such as Dries Van Noten, Junya Watanabe, Comme des Garcons and Raf Simons.
Still Good will be arriving at Denim Geek over the next few weeks.