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Without Wash – Denim Evolution

We stumbled across a great site earlier on today while doing the rounds on Twitter. Without Wash is the blog/diary of John Marcelo, who is undergoing a personal project in denim evolution by wearing the same pair of Unbranded Brand jeans every day through 2011. He’s currently up to day 109 and the jeans are aging beautifully with authentic personal fades. The jeans are the UB101 Skinny model in a 14.5oz Japanese indigo denim.

John has owned several pairs of raw denim in the past, but admits he never consciously tracked the period of evolution that takes place when breaking them in. He would often provide photos of the finished product after several months of wear, but was missing the actual process it took for the jeans to reach that point.

John says, “I chose The Unbranded Brand because of its price and sheer curiosity. In comparison to established raw denim brands, reviews and evolution photos of The Unbranded Brand jeans are few and far between. I wanted to go through the experience of providing my insight and breaking in reasonably priced raw denim that is relatively new to the market.”

We are looking forward to following John’s progress at

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