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YMC Autumn/Winter 2010 Lookbook

We’ve featured a couple of articles lately which haven’t been straight down the denim lines, but the collections have been so strong that we couldn’t not post them. You Must Create is one of our favourite British brands and we managed to grab a sneak peek at their A/W 2010 collection this week. Bearing a traditional European feel with elements of the hunter, the artisan and the peasant, the collection includes modern variations of the Guernsey, Aaron and Fairisle knits along with a mix of heavy cords, waxed wools, bonded cotton and herringbone canvas.

Shirting options include flannel stripes, linen cotton ticking stripe and pink chambray. Jersey wear includes feeder stripe, blanket striped fleece and indigo cotton. To satisfy us Denim Geeks, we would expect the collection to include at least one straight, raw selvedge jean. The collection’s European feel continues with strong shapes for men including this shawl collared pea coat, Edwardian tailored jackets and pocketed fishing jackets. Check out YMC at www.youmustcreate.com.

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