One of our favourite UK clothing labels opened their second standalone London store last week. The new YMC store is based in a brand new space and part of the fashionable Truman Brewery that hosts Brick Lane’s famous Sunday Up Market. YMC founder Fraser Moss designed the new store around a Victorian influence, playing on macabre and industrial toil with direct references to abattoirs, mausoleums, schools and factories.
All of the fixtures and fittings have been sourced from around the world by the YMC team and are mostly original vintage pieces. These include authentic post war leather and wooden display limbs, a fully functioning 1920’s till and a beautiful antique French metal postal desk. Industrial references can be found throughout in metal design features such as prison doors, factory lights and an interior double faced factory clock. These elements are offset with more curious elements of intrigue such as various animal skeletons & vintage medical charts, all combining to epitomise a unique mixture of styles and influences, so characteristic of the YMC brand.
You Must Create
23 Hanbury Street